About us
Every store has one moment it keeps coming back to. Ours came in 2010, when we opened our webstore for MAC Jeans in the Netherlands and Belgium. Over the years we learned that doing one thing really well beats doing many things halfway.
How it all began
When we started, buying jeans online still felt like a gamble. Sizes varied between brands, photos told you little about fit, and returning a parcel was a chore. We believed it could be different if you built a store around jeans you truly believe in.
For us, those were MAC. We had admired the German brand for years: precise fits, honest fabrics, sizes that actually mean something. So in 2010 we opened our webstore, at the time the first in the Netherlands and Belgium to sell MAC Jeans online, and packed the first orders by hand at a table that doubled as our office.
A growing collection
In the years that followed, our range slowly grew. Alongside MAC we added YLA tops, Casamoda shirts and sweaters for men, and Pierre Cardin, whose men’s jeans sit in the same segment as MAC.
Each brand had its own fans, and for a while our digital shelves kept getting fuller. Yet our heart, and that of most of our customers, kept returning to the same rack: season after season, MAC was the brand people came back for.
Back to one brand
In 2021 we made a decision that felt big at the time: we said goodbye to the other labels and carried on with MAC alone. Not because the other brands let us down, but because we felt we could serve our customers best by focusing on the jeans we know inside out.
Specialising changed everything. Instead of knowing a little about several brands, we could know everything about one: every fit, every fabric, every length, and exactly which pair suits which body.
Where we are today
Today NEFLYX is fully dedicated to MAC Jeans. We stock the collection in a wide range of fits, waists and lengths, and we still treat every order the way we treated our very first one.
Behind the store is a small team that wears the jeans it sells, answers questions personally and genuinely wants you to end up in the right pair, even if that means advising a different size or model. That is what focusing on one brand makes possible.
“We’d rather know everything about one brand than a little about many.”